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DW

Dana White

entrepreneur

1969

Dana Frederick White Jr. is an American businessman who is the CEO and president of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. In August 2019, White's net worth was estimated at $500 million. Outside of the UFC, he is the owner of Power Slap, a slap fighting promotion he founded in 2022. Meta Platforms elected White to its board of directors in 2025.

All Quotes by Dana White

“It isn't all about signing autographs and banging broads.”
— Dana White
“My point is, any of you wanna win this fucking show, move on, take those fucking people out of the equation.”
— Dana White
“Actually, the father of mixed martial arts, if you will, was Bruce Lee. If you look at the way Bruce Lee trained, the way he fought, and many of the things he wrote, he said the perfect style was no style. You take a little something from everything. You take the good things from every different discipline, use what works, and you throw the rest away.”
— Dana White
“I boxed in the amateurs before getting into submission fighting and got hooked. Actually, I owned three boxing gyms in Vegas. I trained and managed fighters and had a sports management company. One day I met Tito Ortiz and Chuck Liddell, who I started representing, and I got into this huge contract negotiation with Bob Meyerwitz, the former owner of Tito Ortiz’s contract. Through that, Bob and I developed a mutual respect for one another.”
— Dana White
“Lorenzo Fertitta was a good friend of mine since we were kids. He and I were going to do something together in boxing anyway, so I called Lorenzo - he was down in Miami - and I said, ‘You know what, I just found out the UFC is for sale. What do you think?’ And he said, ‘That’s interesting.'”
— Dana White
“No doubt about it. The reality is, there’s nothing fake, obviously, like pro wrestling, and it is the most hard-core, full-contact event in the world.”
— Dana White
“UFC is also safer than boxing because of the tap-out rule. I'll give you an example: when Roberto Duran said, 'No mas' (meaning 'no more' in Spanish) because he couldn't continue and knew he was hurt, he was ridiculed the rest of his career. In UFC, a fighter can tap out if he's in a dangerous position or believes he's going to be seriously injured.”
— Dana White
“Conor McGregor has that fight anybody, anywhere attitude but doesn't just have the attitude, he lives it.”
— Dana White
“I was a bellman - a great hotel, five-star hotel in Boston. I made great money. I made cash every day. I had good benefits. We had 401k. All the things you could ask for in a great job, I had. You know what I didn't have? I hated my job.”
— Dana White
“Chuck Liddell loves to fight. That's his passion. That's what he loves in life. But there comes a day and age - fighting is a young man's game.”
— Dana White