Bran Ferren

“Technology is stuff that doesn’t work yet.”

“In 250 years, reading and writing will have turned out to be a fad.”

“There's no Bits, like Show Bits”

“[On the need for ultra high definition television] The problem with television isn't the number of horizontal scanning lines. It's the lines of dialogue spoken by the actors.”

“The Internet represents the greatest story telling technology since the development of language. It will be far more important than reading and writing as a purposeful tool. Everything that is enabled by story telling will be enabled by the Internet.”

“The technology needed for an early Internet-connection implant is no more than 25 years off. Imagine that you could understand any language, remember every joke, solve any equation, get the latest news, balance your checkbook, communicate with others, and have near-instant access to any book ever published, without ever having to leave the privacy of yourself.”

“The ‘good 10 percent’ of American products comes out of big-idea organizations that don’t believe in talking to the customer. They’re run by passionate maniacs who make everybody's life miserable until they get what they want.”

“Trying to assess the true importance and function of the Internet now is like asking the Wright brothers at Kitty Hawk if they were aware of the potential of American Airlines Advantage miles.”

“Most products are ugly. The harsh reality is that in many of these markets, form follows funding. And that products go where the market takes them.”

“It's disgraceful and embarrassing that the highest technology in a typical inner city high school in this country is the metal detector the students pass through at the front door.”

“[Visionaries] not only believed that the impossible can be done, but that it must be done.”

“Art and design are not luxuries, nor somehow incompatible with science and engineering.”