Colin Cherry

“The dictionary definition of communication [...] includes the communication of goods and supplies. [...] But transport of goods is not communication in the sense we are adopting here, and does not raise the same subtle and difficult questions. What "goods" do we exchange when we send messages to one another?”

“Physically, we transmit signals or signs -- audible, visual, tactual. But the mere transmission and reception of a physical signal does not constitute communication. A sign, if it is perceived by the recipient, has the potential for selecting responses in him. Physically, when we communicate, we make noises with our mouths, or gesticulate, or exhibit some token or icon, and these physical signals set up a response behavior.”

“To take another simile [that the brain is like a machine], if we imagine a great library containing books which have a vast number of cross references one to another, then should one whole shelf be burned, it might be possible to reconstruct the lost books -- but somewhat less perfectly than at first. (p. 302)”