Kawaii

“Yosuke Kurita, a professor of sociology at Tokyo Musashi University, said that one day, Japan’s “Kawaii” goods can rival luxury goods from Europe and the United States, and they can even replace European and American brand names and establish a position in the international market.”

“Osaka University’s Professor Hideaki Uzumuzawa believes that this style reflects the fact that many Japanese people have simple ideas and do not want to grow up.”

“Prof. Kuroda said that the upsurge of "Kawaii" will determine the future of Japan. If this boom hits the world, the future of Japan will be bright. If it fails, Japan’s influence on the world economic stage may gradually disappear.”