Masaru Ibuka

“Research bear a true fruit, the research must start from needs.”

“We do what others don't!”

“Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.”

“We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its own because it is programmed to behave in a predictable way. Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.”

“The key to success for Sony, and to everything in Business, Science, and Technology for that matter, is never to follow the others. We bet the company on that basic technology (the Trinitron TV), and in 23 years nobody has been able to match it.”

“The lesson of Apollo demonstrates that no matter how big the goal, if you apply yourself diligently to the work, even the most difficult job can be be accomplished flawlessly.”

“To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.”

“We worked furiously (to realise our goals). Because we didn't have fear, we could do something drastic.”