Philip B. Crosby

“Quality is conformance to requirements - nothing more, nothing less.”

“In a true zero-defects approach, there are no unimportant items.”

“Improving quality requires a culture change, not just a new diet.”

“Change should be a friend. It should happen by plan, not by accident.”

“A rule to live by: I won't use anything I can't explain in five minutes.”

“The problem of quality management is not what people don't know about it. The problem is what the think they do know.”

“Management has to get right in there and be active when it comes to quality.”

“Quality management is a systematic way of guaranteeing that organized activities happen the way they are planned.”

“Most managers are so concerned with today, and with getting our own real and imagined problems settled, that we are incapable of planning corrective or positive actions more than a week or so ahead.”

“Quality is free, but no one is ever going to know it if there isn't some sort of agreed-on system of measurement. Quality has always suffered from the lack of an obvious method of measurement in spite of the fact such a method was developed by General Electric in the 1950' s as a tool for determining the need for corrective action on a specific product line.”