Services marketing

“[ Services are] activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods.”

“Service(s) mean,”

“Services marketing is nothing but application of traditional marketing philosophies to the service sector with changes wherever required.”

“Services are going to move in this decade to being the front edge of the industry.”

“Today, the field of services marketing is thriving both in terms of academic research and in the number of services marketing courses taught throughout the world. Services marketing, which was once thought subordinate to goods marketing now considered by prominent scholars to be “THE” dominant force in marketing.”