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Payal Kadakia

ClassPass is an American company operating a subscription platform for fitness, wellness, lifestyle experiences, and more. Founded in 2013, it was acquired by Mindbody Inc in 2021. In June 2025, Playlist was created as a parent brand, uniting ClassPass with Mindbody & Booker under a single identity.

All Quotes by Payal Kadakia

“My assumption was that people are already motivated to go to a fitness class. That's who I am. I was already ready to go out there and get to class. All I needed was a search tool. But it turns out people need more than that, and that's why gym memberships exist.”
— Payal Kadakia
“Some people have that school of thought where fitness isn't enjoyable, but we're making it enjoyable, I think, by making it more fun, challenging, and engaging rather than this boring thing that you have to do. It's about using technology and data to change this experience.”
— Payal Kadakia